FOR MARKET RESEARCHERS
You research
for a living.
You still have
to research before
you can research.
Caspr does the desk layer before you design the screener: the landscape, the dynamics, the sizing, with the published sources reconciled. Your analysts lead the thinking. Caspr removes the part that never needed them.
- Under 1 hrNot two days of unbilled desk research
- Your subcategoryWhere the syndicated report stops
- The proposalWith a context section that wins the confidence vote
No account needed. No subscription.
Client briefs stay in your account and never train a model. ISO 27001:2022 certified →
THE PROBLEM
Two or three days
at the start of
every project.
Nobody bills them.
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Research before
the research.The pre-fieldwork context phase exists on every project. You cannot design a screener or a discussion guide for a category you do not understand, and it is redone each time the category changes.
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The syndicated report
stops at the macro.Published reports cover the category and the country. The intersection a client needs, such as premium ready meals in one region or wearables in B2B healthcare, is built by hand every time.
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A thin context section
loses the proposal.A proposal that shows sector knowledge wins the confidence vote before the methodology is judged. The desk research behind it is unpaid, and wasted if the pitch is lost.
HOW IT WORKS
From brief to
working context.
In under an hour.
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Describe the category
One line: the category, the geography, what the study must answer. Caspr proposes the structure and asks what it needs to know.
🔒 Anything you upload is encrypted at rest and in transit. It stays in your account. It is never used to train any model. Full security posture →
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Caspr reads the market
25M+ curated sources. For each figure that matters, Caspr goes underneath it, sets the sources against each other and settles the one to use for your case, with the argument.
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You design the study
Finished and ready to work from: a PDF or an editable PPTX, the figures reconciled and the category laid out. The methodology and the fieldwork stay yours.
ANALYTICAL AI, NOT GENERATIVE
Every source, credible. Every claim, triangulated. Every report, defensible.
Generative AI is trained to understand how people communicate.
Caspr is proprietary Analytical AI, built from the ground up for business professionals making high-stakes decisions.
RESEARCH BUDGET
Set aside a budget once.
It stays yours.
Every analysis draws from it. Each month you are charged for what you used, and the rest carries forward.
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START HERE
Try
Free. $100 of research on us. No card, 90 days.
- Every depth of analysis
- Ask Caspr about any finding
- Attach a client brief to an analysis
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MY WORK
Solo
Set aside $200 once. Each month you are charged for what you used. The rest carries forward.
- Everything in Try
- + Editing
- + Data Room (25 GB)
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OUR WORK · RECOMMENDED
Team
Set aside $600 once. Each month you are charged for what you used. The rest carries forward.
- Everything in Solo
- + Files shared with the project team
- + Collaborative editing
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OUR TEAMS’ WORK · A LICENSE
Org
$1,000 a seat a month, billed annually. Five seats minimum.
- Everything in Team
- + SSO, API, Projects
- + $1,000 a seat in pooled research
Use a tenth of your budget in a month and there is no fee.
See how the budget works →WRITTEN IN YOUR REGISTER
It reads like your team wrote it.
Caspr writes in the register your audience expects — the vocabulary, section titles and conventions of a research report. Choose the register before you generate. It costs nothing.
Market Research
Synthesis & Primary Research
- Client debrief, primary and secondary synthesisSoon
- Cross-study synthesis from the client’s own library$80
- Fielded survey studyQuote · Soon
- AI-simulated panel study$80
Reports & Landscapes
- Syndicated-style market report$300 · Soon
- Market forecast$300 · Soon
- Healthcare and pharma landscape$300 · Soon
- Technology vendor landscape$80
WHY PROFESSIONALS TRUST CASPR
For decisions that can’t afford to be wrong.
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The analysis is done before it arrives.
Caspr goes underneath every figure that matters, sets the credible sources against each other and tells you which number to use, and why. Nothing is left to find, reconcile or assemble. The sources are there if you want them.
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Built by the people who set the standard.
Joy, Caspr’s Founder and CEO, defines what the analysis must do and what good work looks like. Jayant, the Co-Founder and CTO, leads the research that builds the models that do it.
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Try it on a live project first.
Run a full analysis before you commit. No account needed to start. No subscription. No sales call.
“Normally earlier in syndicate reports it was approximately two weeks of time. Let’s say ten working days. Eighty hours, eighty man hours. Now even after using Caspr I can say it has reduced to one week. Approximately thirty five to forty hours, I would say.”
FREQUENTLY ASKED QUESTIONS
Answered before you have to ask.
Can I trust an AI tool with confidential client research?
Desk research starts from sector-level questions, not client data: describe the category and nothing confidential enters. If you do attach files, they stay in your account, are encrypted at rest and in transit, and are never used to train any model.
Will my agency allow it?
Caspr is a hosted Analytical AI service on AWS, ISO 27001:2022 certified, with a SOC 2 Type I audit in progress. Documentation is available to reviewers under NDA. The industry codes ask members to disclose significant AI use. Every Caspr report is marked as generated by Caspr, which makes that straightforward.
Does AI desk research meet client quality standards?
It does what your own desk research does: sets the published sources against each other, separates a difference of definition from a real disagreement, and settles the figure. It is the context layer before any proprietary data collection begins.
Will AI replace market research analysts?
No. Caspr does the desk layer: it sources, reconciles and structures what has already been published. It does not design methodology, moderate a group, manage a client or interpret primary data. Your analysts lead the thinking.
What do I get for a project’s desk layer?
A Market Research Brief in under 15 minutes, for the backgrounder or the proposal pack. A Market Research Study in under an hour, for the full landscape, sized and reconciled. The Intelligence depth is coming soon.
Caspr means Business.
GET STARTED
Your next brief starts with the context done.
Your first $100. On us.
No account needed.
Run the analysis See a sample report →